Haircare In Hotels

What is it about haircare that makes guests giddy when perusing the hotel vanity? Tsalikis puts it down to three key elements:

Salon Credibility

A salon experience is a guilty pleasure no matter where you are in the world. The delightfully decadent head massage transcends a guest to a sensorial experience like no other, granting immediate beauty prestige to the brand being massaged on the guest’s scalp.

Tsalikis says: “From the moment we leave the salon we chase that fresh hair feeling. Hotels have the same charm with guests checking in to be the best version of themselves on an overnight escape. When a guest recognises a world-renowned haircare brand like KEVIN.MURPHY, Mr. Smith, O&M or Fellow lining the basin or shower, they put immediate trust in the overnight experience that is about to ensue.”

Guest Experience

Haircare is a science. Formulations are bursting with nutrient rich ingredients designed to repair, nourish and protect the hair; the olfactory experience is an added bonus.

Tsalikis says: “Hair is precious. Combining a luxurious salon brand with hospitality enhances the overall guest experience. When washing our hair during a hotel stay, we want it to feel hydrated and healthy. We’re seeking a similar, if not better shower experience than what we would have at home. Aligning with an upscale haircare brand gives guests confidence to get their hair wet.”

Five-star TripAdvisor review anyone?

Room To Retail

Want it? You got it. Literally.

Allowing a guest to purchase the in-room experience they loved is a powerful tool when it comes to building loyalty and brand recall. Often, hotels will create discount or value add programs in partnership with their haircare partner, allowing the guest to access benefits reserved exclusively for them.

“Guests want to recreate what makes them feel good”, Tsalikis says. He continues: “At VANITY GROUP we encourage and facilitate bespoke room to retail programs for our partners. It benefits all parties – the hotel, the brand partner and the guest. Afterall, why wouldn’t you want to recreate a luxury experience for less in the comfort of your home?”

Say hello to find out how your hotel can create good hair days for guests.

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