APEX HOTELS PUTS ECO-CONSCIOUS STAYS ON THE MAP
Eco-conscious stays just became even more luxurious thanks to Apex Hotels introducing a first of its kind amenities program via VANITY GROUP. The iconic family-owned, independent hotel collection will be the United Kingdom’s inaugural partner of Scientific Green Beauty brand, Antipodes Fig & Feijoa 30ml hotel bathroom collection made using OceanBound Material, protecting waterways globally.
OceanBound Material In Apex Hotels
The use of OceanBound Material is an extension of Apex Hotels’ ongoing environmental promise to Reduce, Reuse and Recycle. First introduced to the VANITY GROUP offering in 2020 driven by the urge to protect oceans and the planet, OceanBound Material is collected in high-risk areas within a 200km distance of coastlines or waterways that potentially lead into oceans. The partnership with Antipodes also helps Apex Hotels to reduce their carbon footprint and work towards being CO2 neutral.
Guests checking in to one of Apex Hotels’ 10 properties, located in some of the UK’s most popular cities such as Bath and Edinburgh, will see the sustainably considered Antipodes amenities lining the vanity and smell the aromatic scent of feijoa harmonised perfectly with the honey-like sweetness of fig, transporting guests to sublime relaxation.
VANITY GROUP Founder and CEO, Paul Tsalikis said:
"Since inception, VANITY GROUP has worked hard to understand the intricate environmental issues that confront our hotel partners. We’re thrilled to be marrying Apex Hotels luxury with the nature inspired beauty of Antipodes to create eco-conscious, sustainable stays, that promote the longevity of the tourism industry."
Apex Hotels Head of Procurement Marie Claire Watson said:
“Protecting and improving the environment is just as important to us as creating memorable experiences. We’re excited to be extending an innovative solution to our guests via VANITY GROUP and Antipodes that delivers on our environmental purpose to reduce waste and increase recycling. We can’t wait to welcome eco-conscious travellers from all around the world.”
Antipodes Founder & CEO, Elizabeth Barbalich said:
"I love knowing that from London to Edinburgh, guests of Apex Hotels are able to lift the lid of an Antipodes jar and connect with our clean beauty in New Zealand. The Fig & Feijoa collection is inspired by the beauty of lush nature, and being packaged with a world-class sustainable solution like OceanBound Material means our skincare is as kind to the planet as it is to skin. The entire Antipodes team is proud to be partnered with Apex Hotels and VANITY GROUP."
The indulgent Antipodes in-room experience is now accessible to guests staying in any one of Apex Hotels’ 10 properties, exclusively distributed via VANITY GROUP.
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