Jo Loves The Darling: Behind the Scenes at The Darling with Jo Loves

Celebrating the iconic partnership between Jo Loves and The Darling, founder of the brand, Jo hosted an intimate, sensorial experience including canapes, storytelling, and fragrance tapas with the team of The Darling, the accommodation jewel of The Star Sydney.

Sharing her most cherished stories, Jo took The Darling team on an inspiring journey of her fragrances, weaving a tale of Jo Loves humble beginnings and why she is thrilled her signature scent, Jo by Jo Loves, has found its new home at The Darling. The exclusive fragrance can now be found as a luxurious guest cosmetics collection that stands proudly on the vanities of the Executive Suites of The Darling.

The Jo by Jo Loves Hotel Collection radiates opulence and olfactory excellence. Featuring notes of Grapefruit, Lime, Black Pepper and Cedarwood, the fragrance is inspired by Jo’s enduring love of grapefruit notes and to celebrate memories past, present and future. Adorned with her signature red dot, her creative seal of integrity stamped across everything that bears the Jo Loves name, it pairs aptly with The Darling’s signature ‘red thread’ which symbolises the invisible connection that binds souls destined for love.

The Hotel Collection is distributed exclusively via VANITY GROUP, home to a designer playground of luxury guest amenities, uses OceanBound Material collected in high-risk areas within a 200km distance of coastlines or waterways that may potentially lead into oceans. The collection’s high-end formulation is also PETA approved and The Vegan Society Trademarked.

While spritzing her fragrances, Malone mentioned, “Two of my great loves in life are fragrance and travel, the storytelling possibilities are endless, and for me life changing” and told a compelling story of a stingray that walked alongside her on Parrot Cay Island, that it mimicked her movements as if it was her creativity whispering, ‘I’m right here, and I always have been.’

Completing the story, Brenden van Blerk, General Manager Hotels, Events and Guest Experience at The Star Entertainment Group unraveled the connection of The Darling further. The hotel’s signature ‘red thread’ embodies the timeless red colour of the Jo by Jo Loves Hotel Collection. The guest cosmetics have become threaded and woven into the hotel DNA and align seamlessly to provide guests with a sophisticated and opulent end-to-end experience.

After an engaging session with the British ‘Scent Maverick’, The Darling Staff were gifted a luxurious set of 75ml bottle Jo by Jo Loves amenity set and a retail Jo Loves candle to experience the expertise of Jo moments she loves most in their own spaces.

The Jo Loves Hotel Collection is available by invitation only and features Shampoo, Conditioner, Bath & Shower Gel, Body Lotion, Hand Wash and Hand Lotion. Sizes include 30ml & 50ml tubes, 40ml & 75ml bottles, 400ml Refillable bottles, 380ml Non-Refillable floating bottles and triple milled soap available in 30g and 50g.

Looking to create a sensorial experience with unforgettable moments for your guests? Join the beauty parade, click here.

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