The Power Of Fragrance Notes In Hotels

Picture this, you’ve opened the door to your luxury beachside escape. Waves lapping at your door, a sea breeze kisses your cheeks, and a candle is softly burning in the corner. You’re suddenly transported back to a childhood memory of sun kissed summers at the beach.

How did that happen you ask? It’s all about smell. Our sense of smell is an influential sense that playfully opens our mind to invoke memories from our past. For a hotelier this is a powerful tool, opening a pathway to enchant and charm their guest’s olfactory membrane by creating an atmosphere akin to their hotel’s story. But the hotel lobby isn’t the only place where this magic can happen, guests can be equally as delighted by the fragrances of their hotel’s amenities.

Hotel collections including soap, lotion, shampoo, and conditioner require a perfumer to consider the long-lasting effects of the aromas. When choosing the scent for your hotel line, it’s essential to consider how you want your guest to feel when experiencing their stay.

How scent can enhance and create experiences

You don’t need the hustle and bustle of backstage to transport you to a high-end fashion show, a luxurious hairspray can do just that. By selecting the right amenities products, you not only enhance the guest experience but also create a ‘scent memory’ for your hotel. This means that when they encounter the hotel or scent again in the future, it will revive lingering memories of their stay. For hotels that treat guests all over the world, this tactic can create a signature story that transcends locations. When a guest visits a hotel in another city or country and is met with the same recognisable scent, it can provide a sense of comfort and reassurance in the quality and service that property provides.

The key to making this work is knowing your hotel’s demographics. Fragrances that stimulate travellers in a luxury beach resort would feel out of place in a boutique city hotel. The idea is, is that one fragrance does not fit all. VANITY GROUP’s latest addition to its luxury portfolio, Molton Brown, offers a variety of luxury hotel collections; each having their own distinct fragrance, all set to transport the user across the globe.

Orange & Bergamot

Launched as one of Britain’s first luxury hand washes, ‘Bubbling Orange Grove’ it became recognised for its unforgettable citrus fragrance. Now known as the beloved Orange & Bergamot this bestselling collection opens with top notes of orange, bergamot, and mandarin, offering users a fresh burst of citrus that is classic and timeless. The happy and vibrant scent is inspired by the bitter orange trees that line the streets of Seville and has a heart of Andalusian sun-drenched Neroli. Anyone up for a Spanish getaway?

Coastal Cypress & Sea Fennel

As the name suggests the Coastal Cypress & Sea Fennel collection is a marine style fragrance that transports the wearer into an aquatic daydream. Molton Brown’s senior perfumer Carla Chabert’s vision used the colour azure blue as a starting point, associating ingredients with moods to trigger ideas. The fragrance is fresh and radiant and intermingles marine notes with the spiced contrast of cardamom to add a creative edge. This collection is perfect for those hotels who marry their brand story with the flavours of the sea.

Fiery Pink Pepper

For a sophisticated spicy scent that invigorates the tastebuds, you can’t go past the iconic Fiery Pink Pepper. Built with a floral heart of ginger, jasmine, nutmeg and rose, the fragrance takes inspiration from the vibrancy of fuchsia. The top notes of spicy pink pepper and tangerine capture the essence of a humid dusk on the descent of Cirque de Salazie. Where birds of paradise flaunt across the air and the scent of crushed spices drift over rooftops, you’ll find the home of this delectable scent.

These are just some of the fine scent profiles that Molton Brown offers, to see which profile best matches your hotel contact [email protected].

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