Brand spotlight: O&M
Bringing nature and luxury together, Australian-born O&M has built a loyal following of hairdressers, consumers and celebrities alike. Globally adored, the brand prides itself on Clean formulations across a complete range of colour, care and styling.
But don’t just take our word for it, read it from the CEO & Founder herself, Jose Bryce Smith.
What’s the ethos behind O&M?
Hair will always benefit from being stress free. We don’t believe you need harsh chemicals to colour or care for hair. Health will always be our number one value and creating clean formulations that are kind to the hair.
What’s been your career highlight to date?
Nothing will ever top the euphoria of the day O&M was born - it has been a huge journey for me since working in salons myself in the early 2000’s!
We’ve pioneered Clean hair colour for over a decade and create colour solutions that are kind to the hair. In 2016 we launched COR Color which was a first of its kind ammonia, ppd and resorcinol free hair colour that works like conventional hair colour. Still to this day it receives rave reviews globally!
Talk us through your celebrity fans. Who are they?!
Over the years many great hairdressers have used O&M on celebrities including, Victoria Beckham, Cameron Diaz, Miranda Kerr, Elsa Pataky, Celeste Barber, Jennifer Hawkins...the list goes on!
What are your three “must-pack” travel haircare essentials?
O&M Know Knott detangler doesn’t leave my handbag. It’s multipurpose and supports me to detangle my hair after a day at the beach, or can be used as a spray and go for when airdrying is the only option, or to combat humidity.
Next would have to be the O&M Desert Dry – it plumps my hair and gives it texture.
My last essential is the O&M Power Base. I never travel without a good treatment. This is a saviour for damaged hair!
If you could only use one O&M product for the rest of your life, which would it be and why?
Tricky! But I keep coming back to the O&M Detox Shampoo, it’s like makeup remover for your hair. I love how the peppermint oil stimulates the scalp and leaves the hair feeling squeaky-clean.
Why do you think hotels want haircare brands in their bathrooms?
Haircare is a luxury experience. And at the end of the day, we all want to add a little luxe to our lives, don’t we?
If O&M were a hotel, which one would it be and why?
25 Hour Bikini Hotel in Berlin. It’s where nature and culture collide!
Learn more about O&M and request samples here.