Beyond the basics: The case for luxury haircare in hotel amenities

When a guest checks out of a hotel, what do we want them to remember? The wonderful service, delicious breakfast, fluffy pillows…

Straw like, frizzy hair? Didn’t think so.

With guest’s expectations higher than ever before when it comes to haircare, it pays to have a shampoo and conditioner on offer that leaves hair shiny, supple, and smooth.

Choosing a professional hair care hotel collection will have guests breathing a sigh of relief at recognising a haircare brand in their shower. Hotels that deliver on this promise will likely enjoy repeat visits from joyful, shiny-haired guests that have saved on their baggage weight by skipping the shampoo and conditioner they usually pack.

Beyond the bathrooms, partnering with salon brands also opens opportunities for partnerships ranging from room to retail to blow-dry stations and influencers events.

Vibe Hotel Sydney, with O&M their amenity partner, created an exclusive pop-up showcasing the exciting new in-room experience curated for guests. Influencers indulged in express summer hair glam sessions and had the pleasure of hearing from Jose Bryce Smith, the founder of O&M. Guests can now access the O&M hair-care mini bar featuring professional styling products without having to leave the hotel room.

New York founded haircare brand, Fellow, set up a pop-up barber shop in the lobby of Andaz Fifth Avenue, adding a philanthropic twist by offering free cuts for key workers garnering press and social media coverage with a reach of over two million.

Our favourite professional haircare hotel collections

KEVIN.MURPHY – The eponymous brand of world-leading session stylist approaches haircare like skincare, packing their products full of natural extracts for a deeply nourishing experience.

CHRISTOPHE ROBIN – The ultimate French luxury haircare brand, with cult classic products that unleash your hair’s full potential.

O&M – Founded in professional salon’s, founder Jose Bryce Smith’s mission was to create a haircare brand that delivered on results without the nasty ingredients found in so many other brands

PERCY & REED – London-born Percy&Reed is the culmination founder Paul Percival’s years of styling a-listers and creating hairstyles for high-fashion magazine. The styling range is designed to deliver salon-quality result at home.

FELLOW – This colourful and creative Brooklyn-based barber shop created their haircare collection that is gentle enough to use everyday without stripping or damaging the hair.

MR. SMITH – With years of hair styling and formulation experience, Mr. Smith creates haircare filled with Australian botanicals that is loved by top hairstylists the world over.

Looking to introduce luxury haircare into your hotel? Get in touch.

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