IIUVO

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IIUVO create every scent from a 360-degree angle, through memory and music. Each scent has a curated mix and visual aid to amplify the experience. The brand’s approach to creating scents is about invoking feeling. From inception to product IIUVO carves a new paradigm and challenges the way products and scents are perceived, to capture and explore the imagination.

The immersive brand can be purchased in high-end brick and mortar stores as well as iconic institutions, Harrolds, Browns and Selfridges.

Stories to delight

IIUVO means to delight and gratify, a notion that seems simple, but holds great significance to founders Tomi & Leo. IIUVO’s fragrances are directly rooted in experience and inflected with emotional resonance forming a confluence of memory and forethought. Function and aesthetic are the cornerstone for the fragrance build, by laying note upon note until the narrative begins to emerge.

IIUVO aims to use their ideas as a bridge to convey new frequencies in how one relates to scent. By creating a cadence of commune and curiosity in which anyone can relate to the concept of the fragrance for their own reasons. Through this community IIUVO aims to evolve by engaging in dialogue with other individuals and organisations.