For active, outgoing people who take a holistic approach to health and wellbeing. SOAK is the go-to for uncomplicated, honest and effective skin, hair and body care. Created from nutrient-rich, quality edible ingredients, SOAK products deliver on our promise to leave you looking good and feeling good.
Whilst our consumers want simplicity, results are also important to them. SOAK is about getting back to basics. We are embracing raw, whole foods and the vitamin-rich, antioxidant goodness of nature to help people feel their absolute best from the inside out. SOAK has been created for the generation that believes in a healthy, balanced lifestyle.
Fancy some kale with your shampoo? A side of chia seed in your body lotion? At SOAK, we believe in the power of ‘superfoods’. Rich in vitamins and antioxidants, these foods have a range of unique benefits, helping boost the immune system, flush out nasty toxins, and stave off signs of ageing. Applied topically, superfoods have visible results – working to cleanse, nourish and encourage a healthier-looking you. In short, if it’s great for your body, it’s great for your hair and skin.
SOAK ingredients are sourced from fruits, vegetables and herbs that transform the skin, hair and overall complexion. Additional extracts, vitamins and compounds combine with superfoods to boost efficacy.