Values & Vision

VANITY GROUP was founded with an Australian entrepreneurial spirit which lies at the heart of everything we do. We love to deliver innovative beauty products and personalised services around the world.

Our Values:
MOTIVATE
COLLABORATE
INNOVATE
CELEBRATE

Watch our values come to life below.

brand values

Our Brands

Balmain
Balmain
Balmain
Kevin Murphy
Kevin Murphy
Kevin Murphy
Apotheke
Apotheke
Apotheke
Vuudh
Vuudh
Vuudh
Atkinsons
Atkinsons
Atkinsons
Appelles
Appelles
Appelles
biology
biology
biology
Metis
Metis
Metis
Urban
Urban
Urban
Vivid Active
Vivid Active
Vivid Active
Soak
Soak
Soak
Zambeli
Zambeli
Zambeli
elements
elements
elements
peter morrissey
peter morrissey
peter morrissey