SMH Handwash Wars


We are proud to be featured in the Sydney Morning Herald’s article The Handwash Wars, discussing signs of a skincare niche that’s rapidly growing. Founder and CEO Paul Tsalikis says “Consumers are seeking out authenticity and tailored experiences to suit their needs. They are looking beyond just the product, they want to choose brands that reflect their lifestyle and values.”

APPELLES products are formulated with botanical extracts and pure essential oils for an indulgent, sensorial experience. APPELLES’ rapidly expanding product collection encompasses an exquisite offering of body, skin, hair, lifestyle and travel products.

Read the article here