Our 40 Year Family History

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2017

Partnered with Apotheke Brooklyn and Balmain Paris Hair Couture.
Hosted inaugural ONE.VG Distributors Conference Sydney, Australia.
Launched 360° Sustainable Beauty program.
Established European manufacturing.

2016

Partnered with international brands KEVIN.MURPHY and Atkinsons London.
VANITY GROUP Cosmetics Europe Limited established.

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2015

New Sydney HQ opens.
USA warehousing established nationally in Los Angeles, New Jersey and Miami.

2014

VANITY GROUP Asia Limited established.

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2013

Shanghai, China Office opens.
VANITY GROUP (NZ) Limited established.

2012

Partnered with first licensee brand Peter Morrissey (Australian designer).

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2011

VANITY GROUP created by CEO & Founder Mr. Paul Tsalikis.
Launched first proprietary brand APPELLES Apothecary & Lab.

2009

Beauty Room Mosman Day Spa opens.

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1999

Beauty Room Darlinghurst Skin Clinic opens.

1998

Valitel Commercial Linen Services established – 300 staff across Australia.

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1980

Emmanuel Tsalikis founded Valitel Commercial Valet Services – Servicing Australia’s leading hotels.

Our Brands

Balmain
Balmain
Balmain
Kevin Murphy
Kevin Murphy
Kevin Murphy
Apotheke
Apotheke
Apotheke
Vuudh
Vuudh
Vuudh
Atkinsons
Atkinsons
Atkinsons
Appelles
Appelles
Appelles
biology
biology
biology
Metis
Metis
Metis
Urban
Urban
Urban
Vivid Active
Vivid Active
Vivid Active
Soak
Soak
Soak
Zambeli
Zambeli
Zambeli
elements
elements
elements
peter morrissey
peter morrissey
peter morrissey