About Us

We are purveyors of beauty—creating innovative and unrivalled products that convey excitement of discovery, a sense of touch and the experience of luxury.

VANITY GROUP is a creative hub of innovative design, development, manufacturing and marketing. It is the seed from which beautiful and bespoke beauty, fashion and lifestyle brands grow.

Since 2011 we have been pushing the boundaries to create unique products, believing little indulgences foster lasting impressions. Through sleek design, emotive fragrances and advanced ingredients, our curated hotel amenities are carefully crafted and formulated with purpose—to deliver guests an unforgettable experience.

As masters of storytelling, we take guests on a magical journey to inspire and delight even the most discerning traveller. Luxurious formulas and opulent packaging transcends the hotel room to create a truly immersive experience, an incomparable moment in time. Boasting strong partnerships with esteemed hotels in more than 55 countries worldwide, our vision is to bring unrivalled value to our partners in Australia and across the globe.

Driven by the constant pursuit to discover new and dynamic ways to re-define excellence and uncover the true essence of beauty, we developed our 360 sustainable beauty program. This outlines a long-term commitment to the communities in which we operate through sustainable practices, reduced environmental impact, equal opportunity and respect for the people we work with.

It is this unwavering desire to fuel change that continues to give VANITY GROUP its competitive advantage and ensure we stand out from the crowd.

INside vanity group

Our Brands

Balmain
Balmain
Balmain
Kevin Murphy
Kevin Murphy
Kevin Murphy
Apotheke
Apotheke
Apotheke
Vuudh
Vuudh
Vuudh
Atkinsons
Atkinsons
Atkinsons
Appelles
Appelles
Appelles
biology
biology
biology
Metis
Metis
Metis
Urban
Urban
Urban
Vivid Active
Vivid Active
Vivid Active
Soak
Soak
Soak
Zambeli
Zambeli
Zambeli
elements
elements
elements
peter morrissey
peter morrissey
peter morrissey