About Us

VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of luxury proprietary and licensing cosmetic brands whilst focusing on the design, development, manufacture and marketing of premium skincare and haircare hotel amenity products.

Headquarters based in Sydney Australia and with a regional office in Shanghai China, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 55 countries. We are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections to products we deliver around the world. A company of choice to hotel groups around the globe.

Redefining the standards of excellence, VANITY GROUP constantly pushes creative boundaries, identifies and integrates trends, and sustainably generates value with a competitive advantage through our 360 sustainable beauty program. Our promise is to create new ways of adding value to the guest experience with the products we so truly love.

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Our Brands

Balmain
Balmain
Balmain
Kevin Murphy
Kevin Murphy
Kevin Murphy
Apotheke
Apotheke
Apotheke
Vuudh
Vuudh
Vuudh
Atkinsons
Atkinsons
Atkinsons
Appelles
Appelles
Appelles
biology
biology
biology
Metis
Metis
Metis
Urban
Urban
Urban
Vivid Active
Vivid Active
Vivid Active
Soak
Soak
Soak
Zambeli
Zambeli
Zambeli
elements
elements
elements
peter morrissey
peter morrissey
peter morrissey