360 Sustainability

Founded in 2011, VANITY GROUP has grown into a global cosmetics market leader with an Australian entrepreneurial spirit that lies at the heart of everything we do.  From the beginning, it has been our mission to do the right thing for the simple reason that it makes good sense. As our business continues to grow, we are determined to work sustainably to ensure that: 

1. ENVIRONMENT: Our impact on the environment is minimized 

2. SOCIAL & COMMUNITY RESPONSIBILITY: Our contribution to the communities in which we operate is in favor of a sustainable future 

3. OUR PEOPLE: The people behind our organization are respected, appreciated and offered equal opportunities.

Sustainability challenges are always evolving and as an organization, we are focused  on learning and adapting our operations to minimize the impact we make on the environment. We work hard to understand the intricate issues that confront our business and how we can improve our products, packaging and processes to make a genuine difference.  

As our business continues to grow, we are determined to work sustainably so that our impact on the environment is minimized and our contribution to the communities in which we operate is in favor of a sustainable future.

sustainable beauty

Our Brands

Balmain
Balmain
Balmain
Kevin Murphy
Kevin Murphy
Kevin Murphy
Apotheke
Apotheke
Apotheke
Vuudh
Vuudh
Vuudh
Atkinsons
Atkinsons
Atkinsons
Appelles
Appelles
Appelles
biology
biology
biology
Metis
Metis
Metis
Urban
Urban
Urban
Vivid Active
Vivid Active
Vivid Active
Soak
Soak
Soak
Zambeli
Zambeli
Zambeli
elements
elements
elements
peter morrissey
peter morrissey
peter morrissey