We are committed to reducing our impact on the environment and to become more sustainable with every step of our growth. Aware of the growing eco-conscious hotel guests and their changing values in the hotel industry as a whole, we strive to accommodate these values by considering the impact every aspect of our products have on the environment.


At Vanity Group, our packaging is consistently reviewed as well as the ingredients we work with, to ensure all our products are as eco-responsible as possible.

The things we do to make a difference:


• Advocating cruelty free products - we do not test on animals.

• Developing paraben free formulas - all products for all brands are paraben free.

• Sourcing sustainable materials and techniques. We strive to use ingredients and innovations that will make a positive difference. For example, we use soy based ink for printing, produce sewing kit trays and toothbrush handles made out of biodegradable cornstarch and use recycled cardboard or paper when possible. Upgrading to the highest quality pure Essential Oil blends where possible.

• Using EcoPure® which is an organic additive that causes plastic to biodegrade through a series of chemical and biological processes in a landfill disposal environment.


By applying an earth friendly approach to our design process, we aim to minimise the amount of unnecessary packaging used.