VANITY GROUP established in 2011, is an Australian owned holding company with an ensemble of luxury cosmetic brands focusing on the design, development, manufacture and marketing of premium skincare and haircare products.


Headquarters based in Sydney, Australia and with offices in Shanghai, VANITY GROUP comprises of an advanced research and development laboratory, ultra-modern manufacturing facilities, an in-house creative design studio and an extensive warehousing and distribution network.


A pivotal component of our international business includes an extensive global hotel amenities program through our brands - providing our diverse hotel clientele amenities products of the highest quality, attention to detail and distinctiveness.


VANITY GROUP is here to redefine standards of excellence. Constantly pushing creative boundaries, identifying and integrating trends and generating value in a sustainable manner with a competitive advantage.